There is a power in you that's yet to be tapped.
It begins when you're brave enough to answer the question,
"What do I have to say?"


See the Trailer đŸ‘‡đŸ»

đŸ‘‰đŸ» + Preview 3 chapters for FREE below! 📣

Are you a designer who wants to get paid for the work you love creating?


  • Have you forgotten how to use your voice?


  • Do you want to put more of yourself into your work?


  • Do you wonder how to make your work mean something (to you and others)?


  • Do you want to find the joy of creating again?


I made this class for you.

It is the class I taught for almost 20 years
at the School of Visual Arts in New York,
in an abbreviated form and delivered
to you wherever you are sitting right now.


Class Includes


  • 20+ chapters plus bonus content


  • 4+ hours of video—design exercises with students, critiques of the work, and interview footage


  • Extras—downloadable PDFs and voice recordings from James


  • Show & Tell of James' work


  • James going through work that inspires him

Chapters including



How will comfort and security kill you?



Where does frustration come from for creative professionals?



Why should we investigate the cliches—in our work and in our lives?


See the Full Curriculum
4+ hours of video, 20+ chapters, +PDF and audio file downloads

đŸ‘‰đŸ» + Preview 3 chapters here for FREE! 📣




  Look at Me
Available in days
days after you enroll
  Love
Available in days
days after you enroll
  Always the Other
Available in days
days after you enroll
  Explodes in the Brain
Available in days
days after you enroll
  Big Nothing Little Nothing
Available in days
days after you enroll
  There Ain't No Rules
Available in days
days after you enroll
  Allow Freedom
Available in days
days after you enroll
  Born (wildly) Creative
Available in days
days after you enroll
  Bonus Material
Available in days
days after you enroll

Choose a Pricing Option

"Born Creative is totally kick ass."

"I got to see other creatives go through the process of finding and expressing their own voice.


This class is a good reminder to just listen to myself. I have been deconstructing the "designer" mind (from college and toxic work environments, where everything has to look a certain way), and this has helped me remember to not listen to that mindset, and listen to my own."


~AE


"The critical thinking part of the course was pretty mindblowing." 

"A very interesting course. I loved the gorgeous venue and how the filming was staged, etc. Wonderful.


I also loved the reveal of James' collection of posters with his eloquent explanations."


~CW

"Great tips on being more authentic in my design."

"And I would recommend this course to someone who wants to understand the value of great design!"


~DR

What will you get out of this course?


  • You will know how to take a brief and make it your own and have meaning to you—and at the same time, make it meaningful to a wider audience.


  • You will get insights into listening to your gut and see how your truth and story are valid and can be applied to your work.


  • You’ll get a better understanding of the tools of communication like the cliche and the ‘sphincter of truth.’


  • And you will become more comfortable asking for more, from yourself, your work and your audience.


  • creative inspiration and questions answered



Is this class only for designers?


Designers are ‘my people’ so, of course, this first class was made for them, but the lessons apply across the board for any creative concern.


This masterclass is for anyone who has a song to sing. For people who want to tell a story. It is for those who want to align their thoughts and vision more accurately with what they make.


It is for makers held back by what they feel are the rules or the ‘right way.’


It’s for the weekend painter who wants to get more serious but doesn’t know where to start.


For the creative who feels ‘lost’ and is searching for their voice.


I love my job and I want you to love what you do, too. This way, we can invite more people to the party–and our work becomes a ‘gift.’